Budweiser is also getting ready for the biggest event in the football world. The brand has launched a TV ad ahead of the World Cup in South Africa to keep the fans and players inspired and give them more fire to fight for the victory and support.
Author: Anna Rudenko
Aspirin is claiming to have helped great minds invent revolutionary things. In a new series of posters developed by Young & Rubicam from Buenos Aires for the Bayer’s brand Albert Einstein, the Wright Brothers and John Logie Baird are sitting with their hand on the head as if they are having a headache. The strapline is saying “A simple idea can change the World. Aspirin — 110 years”. Who knows, maybe the brilliant idea hit their head right after taking Aspirin.
PepsiCo International and Microsoft Advertising announced the launch of an integrated digital advertising campaign to celebrate this year’s summer of football. Running in 14 markets worldwide, including Europe, the Middle East and South America, the campaign will drive brand engagement for PepsiCo International and brand entertainment experience online through the MSN portal.
Tic Tac joined the promotional movement dedicated to this summer’s World Cup. Through its new campaign, launched on13 April, the brand encourages the consumers to introduce their own version of a favourite football jingle or a self-composed anthem. They are to shoot a video with their rendition to a micro-site www.shakesomenoise.co.uk.