Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.
Author: Anna Rudenko
Unilever is identified as the sustainability leader amongst the ten largest food and beverage companies, in a new ‘Tomorrow’s Value Rating’ of the sector. The rating uses publicly available information to assess how well companies manage the social and environmental impacts of the global food chain.