ABSOLUT is launching a new vodka flavor and bottle inspired by the unique visual language of Latin America. The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals. The design of the new bottle was created by Brazilian graphic novel artist and writer Rafael Grampá, who is collaborating with the vodka brand on its ongoing Transform Today campaign.
Author: Anna Rudenko
Burberry supports the launch of its new fragrance, Brit Rhythm for Women, with a massive push that includes a traditional web promotion, sweepstakes, film and even a capsule apparel collection. While the scent is all-feminine and floral, the visual language of the campaign is based on the dark grey palette.
Leveraging the success of its 2012’s Australian Chrome experiment, Google how launches a full-scale platform allowing people to construct Lego buildings in any spot of the planet. The Build with Chrome simulator now lets Lego fans create original 3D-graphic buildings in the digital space on any space captured by Google Maps.
Levi’s is partnering with the San Francisco Department of the Environment and I:CO on a newly launched project that aims to dramatically reduce textile waste. The large-scale Textile Reuse & Recycling Initiative that kicked off in San Francisco in early January encourages consumers to donate their old used clothing to recycling facilities through special containers, all to make San Francisco a zero-waste city.
Seed and Bean, the UK’s most ethical chocolate brand, as voted by the Good Shopper Guide in 2012-2013, relaunches with a bright and eye-catching look that mirrors the label’s “magic, creativity and passionate personality.” The rebranding has been carried out by Family (and friends), which has developed the new design along with the new message of the chocolate brand with an organic and Fairtrade background.