The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.
Author: Anna Rudenko
Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.
Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to create a series of adverts, which would emphasize the positive image of the product, targeted mainly at kids and their moms. The spots are announcing the latest addition to the portfolio of the brand, “Cheerios Crunchers”.