Sony is about to make a huge impact on the evolution of people. The company has launched a new 6 degree tilt of the 2010 Bravia television series, which is going to change humans. The brand is predicting a considerable change in the way people move and sit as we now will be adjusting ourselves to a new position to watch the new TV.
The designers of the brand discovered that if the screen is leaning 6 degrees backwards, it provides people with the most beneficial viewing experience. Jurgen Onderzug, a Belgium ambassador for the “Live 6 Degrees” campaign, by his personal example shows what changes in the posture are we going to have in the nearest future and what benefits it will give. The guy is describing the innovation on www.live6degrees.com, Facebook, Twitter, Flickr and YouTube.
According to Jurgen, soon we will develop into Homo Retractus, and then our live will be greatly improved. He uses ‘scientific’ facts to prove the necessity of skipping to the new stage of the evolution. The campaign, developed by French Rapp, with production of Blue Film and François Nemeta, rolled out in Europe.