L’Oréal and Hurel Corporation jointly announced that they have achieved the initial milestone of a research and development collaboration to create a new and transformational in vitro test for potential allergic reactions to substances that could come into contact with the skin.
Author: Anna Rudenko
Diet Dr Pepper recently launched its “unbelievable” campaign. Its key idea is that when you consume the diet variety of the drink, you can never tell that it is not traditional — the taste is just perfect. The company has started the Unbelievably Satisfying Experiences Sweepstakes, which gives any consumer a chance to win a $5,000 trip for three either to New York, Miami or to Las Vegas and get $500 cash for spendings.
Kraft Foods US is joining the army of brands with on-line contests and sweepstakes. The food brand has launched its own campaign to deliver its loyal consumers joy and happiness by giving out valuable gifts. Beginning January 4 through February 8 any visitor of the www.kraftgamedaygreats.com website can take part in the “Kraft Game Day Greats Instant Win Game & Sweepstakes» and win cookware, 52″ Flat Screen TVs, $100 in grocery cash, jerseys, party serving platters and a great home makeover as the grand prize.
Heinz has commissioned Gilchrist, which is a part of the Sun Branding Solutions consultancy, with a task to handle the artwork as well as the reproduction for all its packaging materials. According to the new strategy plans, the agency will start collaboration with the Heinz design agencies in the UK and will monitor the creative activity, which involves creation of packaging for a wide range of goods, through the online graphic management tool.
The Spring/Summer 2010 campaign of the Bally luxury brand is paying tribute to the historical heritage of Switzerland, the country where it was founded in 1851. The photo shoot by Swiss photographer Raymond Meier was made under the supervision of the Laird + Partners creative agency. The images feature German actor, director and producer Til Schweiger alongside supermodel Christy Turlington.