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Author: Anna Rudenko

Firefox Arranged a Design Contest for Its Birthday

Mozilla Firefox is celebrating its fifth birthday and encouraging the fans to show how creative they are. Up to December 8 the users could submit their designs related to the anniversary, and now anyone can come to the Creative Collective homepage and pick out the most stunning work. The winning artist will become really famous with the help of Firefox promotion.

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Posted on 12/16/200912/16/2009 NewsSocial Media

Avon’s Mark. Sells through Facebook

Avon has created its “little” version, Mark. cosmetics to promote make-up products among young ladies of high school and college age. Sticking to its innovative image, Mark. is communicating with its customers through social media and iPhone, avoiding old methods of reaching clients. Conventional door-to-door marketing has been replaced with page-to-page digital sales.

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Posted on 12/16/200912/16/2009 NewsSocial Media

Pepsi Wants Fans to Share the Joy

Pepsi, iconic soft drink, encourages its fans to share the joy and happiness by uploading their videos  with the dearest moments from 2009. But it is not just about uploading the clips — the authors of the most viewed spot will be awarded by the brand and will get another portion of pure joy for the next year.

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Posted on 12/16/200912/16/2009 NewsSocial Media

Louis Vuitton Casino Trunk: Travel and Play

For many people the Louis Vuitton trunks are the essential part of pleasurable travelling. For some gambling is a real treat as well. The famous fashion brand decided to mix these two components and came out with an exclusive Casino Trunk.

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Posted on 12/16/200912/16/2009 News

Heineken Drives White Lightning out

Heineken UK is planning to remove its White Lightning cider brand from its portfolio because the company worries the current image of the drink as a contributor to problem drinking can have a negative influence on the company’s high status.

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Posted on 12/16/200912/16/2009 News

Survey by Grant’s: Russians Love the New Year

Despite all the negative predictions, people in Russia still think that winter holidays should be celebrated in full. The blended whiskey Grant’s has made a New Year’s survey, questioning Moscow and St. Petersburg residents about their plans for holidays.

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Posted on 12/15/200907/06/2011 News

Online Community Users Adore Coke

Coca-Cola considers social media to be one of its main, if not the most important, advertising platforms as for today. The soft drinks producer is making itself comfortable in the area where its loyal and prospective consumers are staying, and they often gather to ‘celebrate’ manifestations of the brand and get involved into its activities.

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Posted on 12/15/200912/15/2009 NewsSocial Media

Nike Published a Book about Skaters

The world’s leading producer of sportswear Nike and Fluff Magazine from the Netherlands have come out with a photo-project featuring the company’s SB (skateboarding) line of speakers. Together they approached photographer Marcel Veldman with a request to create a series of bright and vivid shots.

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Posted on 12/15/200912/15/2009 News

Pepsi Is More Social than Sportive

PepsiCo is going to leave less room for Pepsi in Super Bowl XLIV on CBS, which is scheduled for February 7. The company believes that the active promotion of the flagship brand at the event will not fit into its other social-oriented campaign “Pepsi Refresh Project”.

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Posted on 12/15/200912/15/2009 News

Nescafé ‘Finds Your Inspiration’

Nescafé held a creative contest for all residents of South Africa encouraging them to write some lines for a suggested set of pictures. To participate in the competition, the entrants had to register onto the Nestlé Community Passport, log on with his or her account details and write the most suitable, humorous and somewhat provoking words for the illustrations.

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Posted on 12/15/200912/15/2009 NewsSocial Media

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