The famous Cadbury Dairy Milk ‘eyebrows‘ video has expanded to an interactive version of the commercial. It will be screened at Jingle Bell Ball concert, which is arranged at London’s O2 Arena on December 5 and 6.
Author: Anna Rudenko
The Hershey Co. wants its Bliss White Chocolate with a Meltaway Center brand to become really recognizable among woman, the targeted audience, so the company has started an on-line writing contest with stunning prizes to be won. «Share the Bliss» essay contest is providing women with a great opportunity to get a 16.5-carat diamond necklace.
Odnoklassniki.ru social network in cooperation with the Mindshare and Mindshare Interaction agencies are rolling out the Jacobs Monarch viral campaign with the ‘Aromagic connects’ tagline. The network’s users can “invite” each other to have a nice cup of coffee by clicking on the green stripe and writing a few words that can be seen only to them two. The campaign was developed by the Moscow department of JWT, an international web agency.
The global coffee brand illycaffè has founded the Ernesto Illy Foundation with the aim of developing and building on the legacy of ideas, activities and proposals left by Ernesto Illy. The company is encouraging people who care about developing knowledge, ethics and sustainability revolving around coffee to donate for researches in these fields. The illy has a special gift for those who contribute — a limited edition coffee cup set.