The blue and white advertisement is a long-standing winter tradition for Tuborg. The idea of giving the cans and bottles these two colors originated from a famous animated beer commercial with Santa Claus in blue clothing, which was launched in 1980 and had a great success. The TV-ad turned to be so extremely  popular that for Christmas 1981 the company devised the special Tuborg Julebryg (Tuborg Christmas Brew), a bottom-fermented, wiener beer brewed on lager, münchener and caramel malt with tasty English liquorice. It is a seasonal beer, which is present on the market for only 6 weeks every year and proves to be one of the best selling beers of the brand.