Coca-Cola presents a mix of fruit juice, milk powder, whey and coconut called Minute Maid Pulpy Super Milky drink to the market of Beijing, Guangdong and Zhejiang provinces in China. The company plans to launch the product in 300 cities across China by the end of 2009.
The milk, which is the basis of the new mixture, is brought from New Zealand, but according to the news soon China will get it from domestic dairy producers. The concept of the drink was devised at the beverage maker’s Global Innovation Technology Center in Shanghai.
Doug Jackson, president of Coca-Cola Greater China, confessed that launching of the product is a “key milestone” for Minute Maid, and “underscores the company’s commitment to China in developing new products for the local market and the world from the Chinese R&D centre”.