Dockers, a brand owned by Levi Strauss & Co, is releasing a new line that manifests sustainability on its all stages of production, from material sourcing to working force. The line is called Wellthread, which mirrors the company’s philosophy commitment to sustainability. The products were developed at the company’s new innovation lab in San Francisco.
Author: Anna Rudenko
American Express is rolling out a new program, Small Business Saturday initiative, in the UK to promote local brands, retailers and services, encouraging the consumers to shop locally. The credit card brand collaborated with the Ogilvy&Mather agency to deliver its message though a vibrant visual campaign that includes a TV advert, web promotions and prints.
Campari is fusing geography and holidays for its 2014 calendar, fronted by Hollywood diva Uma Thurman and photographed by fashion photographer, Koto Bolofo. The 15th consecutive edition, «Worldwide Celebration,» explores authentic traditions of 12 different countries through their 12 unique festivals.
Skittles encourages its Canadian fans aged 13 and older to touch the rainbow and become a millionaire. The Wrigley-owned confectionary brand, known for its bizarre commercials, launches a new competition Get Skittles Rich by BBDO, Toronto—it calls the participants to share the contagious video of the contest and inspire their friends to do the same.
AIDES, a French community-based nonprofit, launches a new campaign with a fairy-tale character to raise awareness of how important condom protection and HIV testing are. The 1-minute film by TBWA\PARIS tells a story of a wooden guy, an adult Pinocchio, who meets a flesh-and-blood girl at a party and lies to her about his health.