Heineken has tapped into the synesthesia theme by developing a project that gives music a new dimension. Heineken Green Room Singapore has unveiled a state-of-the-art DJ device that enhances tracks with smells—a prototype called The Scenthesizer allows DJs to diffuse various scents while a track is playing.
Author: Anna Rudenko
Gucci is extending its fashion-forward philanthropy initiative, Chime for Change, through a competition for technology developers. The fashion giant is launching a hackathon called “Chime Hack” in early December where engineers, product designers and project managers will be developing mobile applications to support girls and women globally.
Bombay Sapphire is selecting the last winner of the second annual «Imagination Series» film competition. In April, budding filmmakers were challenged to create a short film based on a script by Academy Award-wining Geoffrey Fletcher. So far the jury has named four finalists, while the fifth one is to be defined by public voting online.