Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedency to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is 8.4% record increase over 2012, Interbrand reports.
Author: Anna Rudenko
The sportswear brand Patagonia has announced a new initiative The Responsible Economy in the U.S. that focuses on the principle of seeing new in the old. The brand is calling consumers and manufacturers to be more attentive to the old things they are going to send to the landfill in order to save more, both for their pockets and the planet.
MINI is exploring the new facet of “non-normality” in the new effort which invites the UK audience to trade their creative ideas for a chance to get a new MINI car. The initiative, rolling out as part of a broader “Not Normal” campaign, calls consumers to submit their creative thoughts as a bid in the auction for the vehicle of choice. Money is not accepted here, only unconventional approach is welcome.
Levi’s new international campaign, “Make Our Mark,” aims to evoke an inner artist in every person and links to the art project-on-the-wheels, “Station To Station,” which is now being rolled out across the U.S. through September 28. The new campaign, developed by AKQA , invites people to ponder over their creative identities and get inspired by a roster of experts in the fields ranging from music to writing to technology.