Burger King is introducing improvements to the French fries, a product often perceived as one of the major contributors to the obesity problem. The No.2 fast food chain has dramatically reduced the amount of calories in the popular item on the menu—it now includes 40% less fat and 30% fewer calories than the similar offering in the rival chain, McDonald’s. Due to its “lighter” character that delivers more joy than guilt, the new crinkle-cut product was named “Satisfries.”

Perrier-Jouët is taking its art-nouveau visual philosophy further in the new artistic collaboration with London-based photographers Warren du Preez & Nick Thornton Jones, innovators in the image-making and film industry. The creative duo have developed a magic environment in the project entitled An Alluring Journey into Enchanted Nature that captures the spirit of the brand’s heritage and takes the viewers into the half-real world full of anemones, the iconic symbol of Perrier-Jouët.

Following the anti-extremism and anti-human-trafficking online networks launched by Google earlier this year, the tech giant is rolling out a new online humanitarian project, Constitute, which is a searchable archive of fundamental sets of laws of 160 countries of the world. The project was launched on September 23 under the banner of Google Ideas, the branch which had given a grant to the Comparative Constitutions and made this initiative possible.

The Dom Pérignon champagne brand has joined forces with the iconic contemporary artist Jeff Koons to create a limited-edition version of a bottle, a giftbox and a bottle holder in line with his balloon-themed artistic style. For the project, the master has adapted its “Balloon Venus” magenta sculpture, inspired by a paleolithic fertility figurine, the Venus of Willendorf, discovered in Austria and dated back to around 23 000 BC.

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Photo: Jeff Koons with Dom Pérignon chef de cave Richard Geoffroy, demonstrating the case (click to enlarge)

Chipotle, an international Mexican food chain, is taking on the artificial food producers, Big Food, in the new ironical promotion, The Scarecrow. The brand, targeting Gen Y, has chosen a cartoon-based visual approach to communicate its sustainable philosophy through a 3½-minute animated video ad as well as a downloadable game. Interestingly enough, the promotional elements have virtually no branding—the chain’s logo appears only in the intro of the game and in the end of the spot, so that it contributes not to Chipotle only, but to the healthy eating standards in general.