Helping keep consumers fit is one of the four major anti-obesity commitments outlined in Coca-Cola’s wellbeing plan that was unveiled last week. Pursuing this goal, the beverage giant is launching out a new U.S. program “Get The Ball Rolling” focused on an array of summer sport activities and fun.
Author: Anna Rudenko
Greenpeace Australia has launched a new campaign to tell the nation about the killing power the Coca-Cola’s plastic packaging. Australians are encouraged to sign petitions to authorities, asking them to support actual actions against plastic bottles pollution and making Coca-Cola be kind to the local nature.
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.