McDonald’s has unveiled a new eye-catching packaging design, which is fun and educational at the same time. The restaurant chain is changing the look of its carry-out bags and fountain beverage cups, which now fearure QR codes that provide access to nutrition information. The fast-food giant launches the new design in the U.S. this week and is going to roll it out globally through 2013, “with the text being translated into 18 different languages,” says the company in the press note.
Author: Anna Rudenko
American Airlines started a new year with a new visual identity developed by FutureBrand. The company has waved goodbye to its old red and blue AA Silver Bird symbol and unveiled a new logo and exterior for its planes for a modern twist to the company’s image. It’s the first update of American Airlines look in over 40 years. The colours, slightly refreshed, remained the same (they are blue and red as before), but the symbol (the eagle) is now spreading its wings wide, instead of rising them above.
Nike has released a new film starring one of its most celebrated ambassadors, Kobe Bryant. The new video piece “Count on Kobe,” developed by Wieden + Kennedy of Portland, Ore., promotes the KOBE 8 SYSTEM, the lightest and lowest performance shoe of the baseball genius. In the spot, the female voice over explains how the world works and how Kobe works in it—very soon it becomes clear that he is also a world, a unique universe. “Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court,” says the brand in the press release.
The Swedish car brand Saab changes its logo—the visual identity drops the legendary crowned red griffin. The new grey logo, which will be used for passenger cars, has been developed by National Electric Vehicle Sweden AB (NEVS), which has recently acquired Saab, and the design agency Stockholm Design Lab AB.
Twitter has launched its Oscars Index to help the audience track the buzz and social conversation about this year’s nominees. The dedicated hub, launched by the micro-blogging service on the www.oscars.twitter.com platform, features colourful dynamic line graphs related to the 2013 Oscar nominees in six major categories. The graphs are based on the overall conversation referring to Academy Award Nominees on Twitter these days. “The Twitter Oscars Index reflects the ebb and flow of the movie-related conversations throughout the awards season, showing how positively fans are commenting on nominees on Twitter,” says the company on its official blog.
Facebook has announced Graph Search, which is designed to help users of the social network No.1 find information within the site. Facebook says it has over than 240 billion photos and more than a trillion connections, created by more than million of its users, and Graph Search is “a new way to navigate these connections and make them more useful.” The new tool, which was introduced on February 15, is now in beta and is available for a limited preview only in English.