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Author: Anna Sanina

NASA Will Premiere will.i.am’s New Song from Mars

To educate students about Mars, NASA partners with musician will.i.am to present his new song ‘Reach for the Stars’. The new potential hit will be broadcast from the Mars surface via the Curiosity rover tomorrow, on August 28 at 1 p.m. at NASA’s Jet Propulsion Laboratory in Pasadena, Calif. The event will air on NASA TV at http://www.nasa.gov/ntv.

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Posted on 08/27/201208/27/2012 MarketingSustainability

UNIQLO UT GRAND PRIX Contest Searches for T-shirt Designs Inspired by Music Icons

UNIQLO has launched its annual UNIQLO UT GRAND PRIX T-shirt design contest, open for international creatives who are asked to submit their own design concept for a chance to be sell it on the brand stores worldwide.

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Posted on 08/27/201208/27/2012 Marketing

Microsoft Introduces the New Company’s Logo

Microsoft updated its logo 25 years ago, pretty long ago for a company that stays a leading technology company in our fast changing time. But, yesterday, the tech giant has unveiled a new logo, which uses the same colors but looks more sleek and modern.

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Posted on 08/24/201208/24/2012 Design

Vespa USA Has Launched a New Lifestyle Digital Hub

Vespa USA invites its fans to a new digital hub dedicated to life style and dolce vita. The web site www.LaVespaVita.com offers user content, blogs along with the brand’s products.

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Posted on 08/24/201205/21/2013 Marketing

22 Tech Companies Have Teamed up to Improve Mobile Navigation

22 tech companies including Nokia, Samsung and Sony have partnered to launch the In-Location Alliance, an organization aimed to improve indoor positioning and market adoption of related services as well as to drive innovations.

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Posted on 08/24/201208/24/2012 Technology

BMW X1 Restoring North America’s Nature

Taking care of ecology, BMW North America has launched the ‘X1 Restore the Outdoors’ social media program in Seattle to involve Facebook fans to give ‘like’ for its environmental program. 

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Posted on 08/24/201208/24/2012 MarketingSustainability

MTV and Sony Xperia Encourage Consumers to Create Homemade Instruments

MTV Canada in collaboration with Booooooom and Sony have launched an exciting new project under the title ‘Made of Imagination’, which is the promotional tagline of this year’s Xperia smartphones series.

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Posted on 08/23/201208/23/2012 Marketing

Heinz Introduces Heinz FIVE Beanz with a Fun Facebook Test

To entertain its UK consumers and introduce Heinz FIVE Beanz, a new product in the Heinz family, the market leader has launched a ‘Your Name On a Bean’ social media campaign.

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Posted on 08/23/201201/30/2013 Marketing

Michael Kors Plans a Karaoke Contest for 2012 Fashion’s Night Out

Brands are getting ready for this year’s Fashion’s Night Out, which will take place on September 6, to lure consumers with contests to their stores. For example, Michael Kors will be hosting a karaoke contest at its new Madison Avenue store in New York. 

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Posted on 08/23/201208/23/2012 Marketing

Unilever Makes Its Facebook Cover Photo Interactive to Encourage Users to Live Sustainably

In an effort to expand the idea of living more sustainably, Unilever has changed its Facebook Timeline cover photo and made it interactive.

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Posted on 08/23/201208/23/2012 MarketingSustainability

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