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Author: Anna Sanina

Stella Artois Launching Bursaries for Filmmakers and Fans

Stella Artois, a beer brand known for its devotion for cinematograph, now is launching a bursary scheme in association with Picturehouse Cinemas. The bursaries will support a series of standout film events over the next six months.

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Posted on 08/06/201208/13/2013 Sustainability

Nike+ FuelStation Offers Athletes Digital Experience

To support the local athlete community, Nike has opened the Nike+ FuelStation at Clapham Common, London. This digitally enabled sporting clubhouse follows a modern, also tech-equipped retail space, which Nike launched in March at Boxpark.

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Posted on 08/06/201208/13/2013 DesignSocial Media

British Airways Creates a Symphony Using Tweets of the Olympics Fans

British Airways invites UK fans to contribute to the Olympic Games using the hashtag #HomeAdvantage. The social symphony derives sounds from tweets, posts and messages on Twitter and Facebook sent in support of GB athletes. Each user can contribute to the producing of a sound wave, which is getting bigger and louder depending on users’ activity. 

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Posted on 08/03/201208/13/2013 Social Media

Polo Ralph Lauren Launches the 2012 New York Times iPad App

Polo Ralph Lauren has announced it is sponsoring The New York Times iPad App with a rich media takeover again.

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Posted on 08/03/201208/03/2012 Social Media

Facebook Stories Shows How People Use the Social Platform in Extraordinary Ways

The most popular social network in the world introduces Facebook Stories, a new platform for users to share their unique and “thought-provoking” stories and ideas. 

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Posted on 08/03/201208/03/2012 Social Media

Heinz Encourages Australia to Bust out the Beanz

Heinz has launched a new Heinz Beanz all-integrated campaign, which is aimed to ignite Australian consumers’ love to the brand again.  

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Posted on 08/03/201208/03/2012 Advertising

adidas Originals Gathers Celebs and Consumers to Say Again We Are ‘All in’

adidas Originals has rolled out a new stage  of its well-known ‘adidas is all in’ campaign. Only celebrity brand ambassadors feature in the initiative including singer Nicki Minaj and hip hop artist Big Sean, Korean pop phenomenon 2NE1, the NBA’s Most Valuable Player Derrick Rose, and fashion designer Jeremy Scott.

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Posted on 08/02/201205/15/2013 Advertising

Mountain Dew and Lil Wayne Launch a New Digital Hub and a Skate Park

Mountain Dew continues its partnership with musician Lil Wayne as part of its DEWeezy campaign. The company has also partnered with action sports youth development agency STOKED to launch www.deweezy.com, a hub for fans where they can learn more about the project and help to bring the next DEW/Lil Wayne commercial to life.

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Posted on 08/02/201208/13/2013 Social MediaSustainability

Microsoft Presents the New Cloud-based Outlook Service Instead of Hotmail

Soon after revealing of the Office 15, Microsoft has published a preview of the new Outlook app, which now looks and feels more modern and convenient to use. In addition to a desktop application and a service for businesses, Microsoft is offering Outlook as a personal email service at Outlook.com. This service is to replace its popular Hotmail.

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Posted on 08/02/201208/02/2012 Social MediaTechnology

burn Fuses Electronic Music and Street Art

Last year burn launched a partnership with leading DJ and producer David Guetta. Now the brand taps his namesake Los Angeles-based filmmaker and pop artist Thierry Guetta aka Mr Brainwash. 

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Posted on 08/02/201208/02/2012 AdvertisingMarketing

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