Miller Coors is rolling out a new package design for its flagship light beer Miller Lite that can be regarded the major bottle update since the innovative Alumi-Tek. The new bottle of a contoured shape with a sleek long neck will be only available in the U.S. bars and restaurants.
Author: Kate Belan
Going against a basic principle of product design «form follows function», the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. Starting May 6, the company will be rolling out nationwide a new format of cans—a bow tie-shaped aluminum can that echoes Budwiser’s bow tie logo. The new product does not substitute traditional cans and will be available in an 8-pack in the US only.