Volvo, like many other car manufacturers, thoroughly explores the ways of engagement with the brand fans (hopefully, turned-shoppers) in social media. Both hugely popular ‘heavy-weight’ Facebook and a young ‘rising star’ Pinterest came into play for the brand.
Author: Kate Belan
Nestlé-owned Swiss capsuled coffee maker Nespresso is introducing a new autumn Limited Edition Crealto, ‘inspired by High Gastronomy’ and launching a photo contest for its fans in popular social-media networks. A lucky winner will be offered an exclusive dinner for two at Mauro Colagreco’s Michelin Starred restaurant Mirazur in the Côte d’Azur.
Covent Garden Soup Co. is unveiling the new packaging for its iconic chilled soup range later this month. The brand has gone an overhaul for the third time over ten years, now with the help of London-based branding and design expert BrandOpus. Previous two redesigns were developed by Reach back in 2002 and later by Ziggurat Brands.
Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti.