Pearlfisheragain has redesigned the packaging graphics and embossed pattern on bottles of the ‘feminine’ beer brand Redd’s, since March 2012 owned by Efes, who bought the business in Russia from Sabmiller.
This week Aesop, the brand storytelling agency, has confirmed the win of competitive pitch to create a TTL campaign for Symonds Founder’s Reserve cider, which means that they add another HEINEKEN’s brand to the list of happy clients, along with Birra Moretti and John Smith’s.
Creative initiative, launched back in 2011 as part of global ABSOLUT BLANK campaign, this summer continues to draw attention of clubbers and music fans in the UK, offering free tickets to some brightest music festivals through a competition on Facebook.