Oxfam, the international advocates for equal rights and sustainable development, have forced two global food giants—General Mills and Kellogg Company—to change their environmental policies and cut CO2 emissions in their supply chains to eliminate continuous global warming.
Fairtrade Foundation, the UK-based charity and the flagship organization setting the standards of fair and equal labour across the developing world, is celebrating its 20th year and launching a new website. Vibrant and bold colour scheme is supported with the confident core message — ‘unlocking the power of the many’ — which sets the tone and direction of how the site looks and works.
How to shape the direction of creative thinking and get the desired result for a company? The right brief can do so, Adrian Goldthorpe, Managing Director of the London office of Lothar Böhm Associates, argues. In this interview to Popsop, Adrian tells about the difference between the Basic and Magic briefs.
In April, Stuart Chapman, the Associate Director of the design research agency The Big Picture, spoke at the inaugural Popsop Practicum event in Moscow about the role of research, specific methodologies and how design research is different from all other types of research. Back then, we made this interview with Stuart for the Russian journal Wtpack.ru. Now we publish it in English here.