On September 4-5, the capital of Argentina, Buenos Aires, welcomed more than 800 delegates of the Sustainable brands BA conference, held in the country for the first time. The event was organised by URBAN Communication in collaboration with the US-based licenser Sustainable Life Media and with sponsor support from La Rural, Coca-Cola Argentina, Bind, and Ciudad Verde. 

Diageo, the world’s No 1 sprites maker, announced today the launch of the new innovation programme called Diageo Technology Ventures that will select eight technology startups that will have to work on four briefs on smart technology to control excessive drinking and theft of alcohol drinks at retail.