The brand new, unprecedented collaboration between the cultural icon Coca-Cola and the prominent American vintage fashion re-designer Drx aka Darren Romanelli hit stores in the world’s biggest cities two days ago and was marked by opening parties at 10 fashionable urban hotspots: in NY, LA, Las Vegas, Miami, Toronto, London,  Paris, Tokyo, Hong Kong and Shanghai.

Offering new opportunities and choices, technology dissocializes us, thus makes us unhappy—a series of the latest psychologic researches proves the fact. Especially this concerns young children who usually replace fun outdoors activities with chatting, playing, surfing or reading on mobiles, tablets or (now more rarely) desktops.