Coca-Cola intends to position low-calorie soft drinks as a key fashion accessory, which is why the brand has partnered with Yahoo! and has created a new digital channel entitled ‘Style it Light’. The current marketing endeavour is designed to promote Coca-Cola Light and Diet Coke as part of the larger campaign ‘Love it Light’ and was launched on May 31 across Coca-Cola’s North Western Europe and Nordics region.
Author: Inna Krivoruchko
Though the assembly of the International Space Station was declared complete last week, austronauts living on board the space shuttle Endeavor still have a challenging work to do. According to MSN News, 30 unassembled LEGO toy models have been delivered to the station during the shuttle’s docked stay. Those are the parts of the space shuttle and custom-made replica of the International Space Station (ISS). Which means, now that the real job on assembling the ISS is done, it’s time to play and repeat the same using LEGO models.
Benetton has announced the birth of an online community of bloggers dedicated to communicating the very essence of the brand to the target audience. A new blog, or superblog, to be more precise, has been launched at www.blog.benetton.com showcasing the latest and most interesting topics related to technology, fashion, culture and life of young people around the world. However, Benetton has its own point of view on each of these areas and perceives fashion as something born in the streets, inspired by everyday life and embracing colors of the world; and technology as a tool that is capable of bringing people closer and improving the way we communicate.
On Wednesday, May 25, U.K.’s most influential news resource, the Guardian, has named the winners of this year’s Guardian Sustainable Business Awards, aimed at recognizing and awarding the companies who conduct their business in accordance with sustainability principles and are not afraid of innovations.