Author: Inna Krivoruchko

Wondebra Gets Customers Test Its New Product on Trampoline

Wonderbra is known for applying ironic approach to advertising, though the brand is always quite serious when it comes to quality of their products. To draw customer’s attention to its Wonderbra Perfect Strapless, the brand has installed a fitting room equipped with… a trampoline, so every customer could try the new product on and test the wonderful effect of Perfect Strapless bra that stays perfectly in its place and will never let anything embarrasing happen.

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Electrolux Becomes Trend-Setter in Gastronomy

Electrolux, the company offering sustainable and environmentally friendly solutions for almost every aspect of household life, has organized a trend seminar in Stockholm dedicated to the subject of ‘terroir’ – a gastronomy trend that is rapidly attaining success in leading restaurants. Previously this term would only pertain to wine. But since it means “a sense of place” and refers to the cumulative effect that the local environment has on the taste of the product, it can be used to all food products. Terroir is about going local and eating local food, which is becoming more and more fashionable each day.

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Red Bull House Of Art Presents its First Exhibition in 2011

As announced in autumn 2010, Sampaio Moreira building which is the oldest sky-scraper in Sao Paolo, became the inspiration and residency to two groups of young artists working in different genres of the modern day art. They revitalized the building with their works ranging from painting to sculpture, installations and movies and turned it into a Red Bull House of Art. Now, the third group of artists is ready to unveil their work done within the walls of the oldest skyscraper in Sao Paolo. The names of the participants of the latest collaboration include Ana Silver, Bruno Storni, Felipe Bittencourt, Gustavo Ferro, Renato Pera and Theo Craven.

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MINI Countryman Falls Victim to Yarn Bombing

MINI Countryman, a car model in the center of the US campaign entitled Wonderlust, of which we reported about last Friday, now gets a new colorful sweater. This small car is now in the spotlight of the new art project featuring ‘knitta’ artist Magda Sayegis. Magda creates her masterpieces by… knitting, or what is now called yarn bombing. She covers tree trunks, poles, monuments and even buses in multicolor knitted close-fitting coats.

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Benetton and the American Folk Art Museum to Exhibit Works by Self-Taught African American Artists in Venice*

Benetton have partnered with The American Folk Art Museum (AFAM) in arranging series of exhibitions entitled Vision and Vernacular: Eight African-American Artists in Venice. Interestingly, these exhibitions which were to take place during the Venice Biennale from June 1–15, 2011,  aimed at providing space for self-taught African American artists to display their works to the world.

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‘Resource’ Kitchen by Electrolux: Where Sustainability Meets Cultural Identity

Master students of Domus Academy from around the world have unveiled the fruit of their work as part of ‘Resource’ project initiated by Electrolux last year. Altogether, the ‘Resource’ kitchen features 9 novel concepts of futuristic appliances that consider sustainability and culture under the theme of ‘Re-source’. The launch of the project has coincided with 2011 Milan Design Week and has taken place before the closure of the entry to the annual Electrolux Design Lab.

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