YouTube that has recently celebrated its 6th anniversary and can undoubtedly be called one of the most dynamically growing websites on the net, announced yesterday the launch of live streaming.
Since this video streaming resource may boast 2 billion visitors a day, it has space for growth and intends to offer the entire potential the video technology possesses today to its users. Previously, YouTube would provide live streaming of events on one-off basis. However, realizing the demand that comes from media organizations, advertisers, customers as well as mass audience, the service has announced it will provide live streaming from now on. For more information, please visit YouTube Live browse page at www.youtube.com/live.
So far, the live streaming platform introduced by YouTube is in its beta-stage and available, as YouTube puts it, only to «certain YouTube partners with accounts in good standing». As you visit the live streaming page, you will see that by now you may watch Indian Premier League Cricket live, as well as a safari show by WildEarth and Machinima’s live game demos. When a user subsribes to an account with live streaming, they will be notified of the current and upcoming live broadcasts.
To learn more about the newly-introduced service and ability to arrange live streaming via YouTube, partners shall view this announcement. So far there is no opportunity to activate live streaming for your account, so users will have to wait until they are given the green lights to live stream.
With time, YouTube plans to make live streaming function available to thousands of its partners. However, YouTube’s plans go even further: according to wired.co.uk, «This is just one step in YouTube’s plan to grow from a repository of funny cat videos into a broadcasting behemoth to rival TV. According to sources, speaking to the The Wall Street Journal, YouTube has plans to spend as much as $100 million to commission low-budget, web-exclusive content.»
«By building around 20 channels around topics like arts and sports, the video site will air several hours of professionally produced original programming a week. Those same sources say that YouTube has already visited top Hollywood talent agencies in search of ideas.»