To mark breast cancer awareness month, Avon Canada launched its latest Breast Cancer Crusade program that invites Canadians to wear their heart on their sleeve by donning Avon’s limited-edition Breast Cancer Crusade bracelet.

As with all Avon Crusade products, the company will donate 100% of net proceeds from the sale of the bracelet directly to the cause. The bracelet retails for $3.95 and will be available starting this September through Avon Independent Sales Representatives.

The company also plans to build on the success of its My Avon Canada Facebook page by inviting new and existing fans alike to share their symbols of hope through photos, stories, videos and wall posts. The goal is to create a virtual community that fosters support through this online exchange.

Further supporting the cause, Avon has partnered with Willow Breast Cancer Support Canada, a national non-profit organization that provides free support and information to anyone affected by breast cancer. The goal is to assist the organization in the distribution of its “Be Breast Aware” information booklets by calling upon Avon’s national team of dedicated District Managers to connect with communities that might not otherwise have direct access to critical breast cancer information and key resources due to geographical location or language barriers.

Avon’s District Managers will offer the free information booklets during Crusade bracelet fundraising drives taking place across Canada throughout the month of October. The “Be Breast Aware” booklets are available in English, French, Spanish, Mandarin, Arabic, Portuguese, Bengali and Punjabi and can also be ordered by visiting www.willow.org.