Avon Products Inc announced the launch of a global environmental mobilization in more than 65 countries and a $1 million contribution to The Nature Conservancy to launch the new Hello Green Tomorrow initiative, a unique globally coordinated grassroots effort.

The mission of Hello Green Tomorrow is to empower a women’s environmental movement, launching initially with Avon’s donation to replant 1 million trees in the Atlantic Rainforest in South America and global fundraising to further restore this vital ecosystem at just $1.00 per tree.

Unique to the Avon Hello Green Tomorrow program is the woman-to-woman network of more than 6.2 million Avon Sales Representatives worldwide. This veritable “green army” will create an environmental movement to raise funds and drive “green” education worldwide, leveraging Avon’s strength to reach and engage people to take action in support of important causes.

Hello Green Tomorrow marks the company’s first external environmental engagement, and it underscores Avon’s commitment to environmental stewardship in areas ranging from greenhouse gas reduction to the use of “green” building standards in new construction. In line with this commitment to sustainability, in March 2010 the company announced the Avon Paper Promise, a comprehensive policy outlining efforts and goals for promoting sustainable forest use, protecting forests, and reducing demands on forests. Avon’s goal is to purchase 100% of its paper from certified and or post consumer recycled content sources within ten years, with a certification preference of Forest Stewardship Council.

Initially, Avon Hello Green Tomorrow will focus on the restoration of the South American Atlantic Rainforest, which is one of the tropical forests that serve as the “lungs of the earth” and, with only 7% remaining, one of the most threatened ecosystems. All trees planted in the Atlantic Rainforest through Hello Green Tomorrow support the United Nations Environment Programme Plant for the Planet: Billion Tree Campaign.

Every $1 raised through these worldwide efforts plants and restores one tree, and every million trees, including the first million donated by Avon, restores nearly 2,500 acres, helping ensure a better future for the next generation.