Bacardi Rum announced it is the official spirit of The Black Eyed Peas headline concert tour «The E.N.D. World Tour 2010,» produced by AEG Live. Kicking off in the U.S. at Philips Arena in Atlanta, Georgia on February 4th, the tour will extend across 32 North American dates before moving on to Europe, Asia, Australia, Central and South America.
«The Black Eyed Peas grab your attention with their distinct talent, individual flavors and creative experimentation with music. Bacardi Rum also believes that the energy never dies when you surround yourself with good friends, great music and an exceptional spirit» said John Esposito, president and ceo of Bacardi U.S.A., Inc. «We are excited to embark on an international journey with The Black Eyed Peas and introduce our new cocktail, the Bacardi V.I.Pea. »
To celebrate and kick-off The Black Eyed Peas «The E.N.D. World Tour 2010,» Bacardi created an official cocktail for the tour called the «BACARDI V.I.Pea». Highlighted with a black eyed pea garnish dropped into the bottom of the cocktail glass, the newest specialty cocktail in the Bacardi family will be the official cocktail of the tour.
BACARDI rum’s participation in the tour will involve an all encompassing program including consumer engagements, community outreach, promotions and digital activations that will translate across the globe in each country that is part of «The E.N.D. World Tour 2010.» In all city stops of the tour an exclusive after party will be hosted by some of the members of The Black Eyed Peas where the official BACARDI tour cocktail will be featured.
The Black Eyed Peas won three more Grammys this year — Best Pop Performance By A Duo Or Group With Vocals («I Gotta Feeling»); Best Pop Vocal Album (The E.N.D.); and Best Short Form Music Video («Boom Boom Pow»). To date, The Black Eyed Peas’ fifth studio album The E.N.D., has sold nearly 2 million units in the U.S. and over 5.5 million units worldwide with digital single sales in the U.S. selling over 12.5 million tracks. The Peas have logged over 350 headlining tour dates in 29 countries, with over 2.5 million tickets sold.