BACARDI® Superior rum, the world’s first, premium white rum, is celebrating the start of the festive season with style by launching a new Limited Edition Heritage bottle to commemorate 100 years of iconic cocktail creations.
Since 1910, BACARDI rum has been regarded as sophistication in a bottle by the finest bars in the world, as well as remaining the core ingredient of some of the world’s most renowned cocktails. To celebrate this landmark, BACARDI Superior rum will pay homage to the authentic 100 year-old BACARDI bottle used by the pioneers of cocktail making. The bottle was most famously used by Jennings Stockton Cox, who introduced the world to the BACARDI Daiquirí by mixing freshly squeezed lime juice and sugar with his favourite rum to enjoy after working long days in the Copper mines of Daiquirí, Cuba.
Beautifully adorned with mute colours and Edwardian writing, BACARDI has creatively captured the designs of the early 20th century craftsman and added a modern touch with a luxurious, wooden case. Each bottle even has the same alcohol strength as it did 100 years ago: 890 proof (44.5% ABV).
Produced in the beautiful Destilería La Galarza in Mexico, only 7,500 cases of the new Limited Edition Heritage bottle will be available; making it the Christmas present to buy for those who love mixing cocktails or a rum aficionado who can appreciate a rare collector’s item. Quaint with rugged elegance, the new BACARDI Limited Edition Heritage bottle will provide just the right touch of class to any occasion.
In addition, BACARDI is also launching a special edition Christmas gifting pack. The sleek tube packaging is embellished with the iconic BACARDI bat logo and imparts the story of its origin. The bat logo harkens back to the discovery of a colony of fruit bats in the rafters of BACARDI’s original distillery in Santiago de Cuba in 1862. In 1860s Cuba, many people were illiterate and so the visual bat symbol, which was a traditional symbol of good luck, immediately made BACARDI Superior rum more memorable and the bat was recognised as a sign of a quality rum. Since then this mythical symbol of good fortune has graced every bottle of our rum. Today, a century and a half later, it has become one of the world’s most recognisable icons and a consistent badge for unquestionable quality.
The BACARDI Limited Edition Heritage bottle will be available now at Selfridges with a recommended retail price of £50. The special edition BACARDI Christmas pack will be available in all good retailers across the UK with a recommended retail price of £13.66 (regular 70cl bottle price).