The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign  centered upon the personalized 1-minute YouTube clips about twitterers.

To participate in the campaign,UK users were invited to send their tweets to @bespokeoffers or with a hashtag #bespokeballads from May 17, and since May 20 they could find a funny clip about them on the Bespoke Offers YouTube channel. For the campaign, the brand teamed up with four internet star duos, who sang so-called “Bespoke Ballads” dedicated to the people who tweeted. The lyrics for each of the ballads revolved around personal interests of a twitterer—the information was sourced from their feeds in real time for a maximum effect. In the end of the song, Barclaycard offered a person some offer tailored to the user’s personal interests and views.

The idea behind the effort by Dare was to promote the new service, “Bespoke Offers” from Barclaycard, providing the card owners in the UK with an online access to some money-saving offers from global and local brands including Samsung, Virgin Holidays, Starbucks, Tesco, British Airways and more. On the page of the service, one could search deals by product category (Electricals, Kids, Food and drink, and more) or enter the name of the product (say, “flowers” or “coffee”) along the location to find the real-time discounts in their area.