Braun Offroad Rally, a promotional interactive game, developed by BBDO Moscow, Proximity Russia and their digital-partner, the Zero Interactive production studio, was named the “Site of the Day” by FWA (Favourite Website Awards) on July 3.

FWA is an internet award program and inspirational portal, highly recognised in the advertising sphere and visited by 3 ml users every day. The jury panel of the website selects the most interesting and engaging  projects on the web (including sites, mini-games, iPhone or Blackberry applications, online-movies and animation works) and helps spread the word about them.

What is Braun Offroad Rally about? The project was launched to demonstrate the key advantages of BRAUN Series 3 390cc, 5 590cc and 7 790cc models over other shavers and strengthen the Procter & Gamble brand’s positioning in premium and super premium segments.

A photorealistic Braun Offroad Rally 3D flash-game is designed as a rally for electrical shavers. A user is ‘driving’ his racing car (a shaver) along a human face, which works as ‘the road.’ By choosing a ‘car’ and driving it along an individually constructed race, a player finds out more about technical characteristic of each shaver in the line’s portfolio.