The line between work and leisure is becoming increasingly thin with a global digitalization. The term bleisure was coined for business trips combined with short vacations: business + leisure.

According to the Global Business Travel Association (GBTA) 2024 survey, 65% of business travelers extended their work trips for leisure in the past year. These numbers are projected to only increase in 2025 as companies continue to support flexible business travel extension policies.

For some business travelers, bleisure is becoming not just a trend, but a lifestyle that helps to meet several categories of needs at once: more frequent rest and change of scenery, a rich tourist experience, a reduction in the boundary between work and leisure, allowing a more positive perception of their business activities, as well as the opportunity to spend time with family during short business trips. These and other features create benefits for companies that provide their employees with additional short vacations during business trips. This trend coincides with the focus on health and sustainability that is gaining momentum in the corporate environment. In addition, many companies now support eco-friendly travel as part of their corporate social responsibility (CSR) efforts.

The travel industry is also benefiting greatly from the bleisure trend, creating increasingly comfortable conditions for business travelers in hotels, restaurants and transport.

Advances in travel technology, AI-based personalization and evolving corporate culture suggest that the bleisure trend will only intensify. As both companies and employees actively embrace this integration of work and leisure, the future of business travel looks optimistic and harmonious for all parties.