Specialist brand design agency Blue Marlin has designed glitzy packaging for a new variant of an adult soft drink J2O— Glitter Berry, containing edible gold glitter.

Glitter Berry is a delicious mix of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken. Designed to be unique, distinctive and disruptive, Glitter Berry is a premium adult soft drink for social occasions at home and in the pub.

Helen Gorman, brand controller at Britvic, comments: “The lead up to Christmas will be full of parties and other social gatherings, and as a premium adult soft drink, J2O will have an important role to play. Our limited edition J2O Glitter Berry is not only delicious, but it will also act as a great ice breaker with its fun and glittery design. It’s the first of its kind in the soft drinks category, and we’re confident it will appeal to adults looking for a bit of glitz and glamour.”

Blue Marlin creative director Simon Pendry says: “Everything about the packaging shouts ‘special’ – the sparkly swoosh, shining star and gold border on the label, the indulgent colour palette, the neck collar, even the cap. It is unashamedly glamorous.”

Photo: J2O Glitter Berry limited edition bottle