A brand-new revolutionary non-alcoholic adult beverage ZEO, produced by Freedrink Ltd,  has been introduced on the UK market in the on-trade this summer. The drink, which is claimed to be «beyond alcohol», changes mood and can be consumed as a safe alternative to alcohol, triggering senses with tingly, zingy, fizzy sensorial effects and spicy, zesty, peppery, gingery, exotic flavours.

Pic. ZEO’s website cover

Photo: ZEO’s packaging, designed by Blue Marlin

Graphic and structural packaging for the brand was created by the UK packaging specialist Blue Marlin.

ZEO’s unique formula is a result of the hard work conducted by leading Dutchflavour researchers, who have spent 4 years blending a variety of natural extracts and essences to create a highly versatile drink, which, like a chameleon, each time surprises by different sensation.

“The flowing form of our structural design plays with your senses, like ZEO itself. Its curious curves unpredictably refract light, enigmatically disguising the physical shape of the bottle in a low-lit bar ornightclub setting. The intangibility of the new design encapsulates ZEO’s mysterious mixology and unique sensorial effects in a bottle,”says Blue Marlin’s head of structure, Guy Williams.

Blue Marlin will continue their commitment to ZEO by supporting Freedrinks Ltd. on supplier sourcing and full supply chain implementation for the first six months of the launch.