Disney pays tribute to its own culture by organizing a festival in honor of  one of its most popular characters, Minnie Mouse. 

Photo: a design by Richard Nicoll, clickable

Minnie Mouse was first introduced to viewers as Mickey Mouse’s passion in 1928 and since then she remained maybe the first fashion icon for girls all over the world. As part of the project, international designers will create ‘Minnie Mouse Must Haves’ one-off garments and accessories, which will be presented at London Fashion Week.

The participating designers including Giles, Michael van der Ham, Richard Nicoll, Piers Atkinson, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Katie Hillier, Lulu Guinness, Tatty Devine and Terry de Havilland will interpret her iconic bows and polka dots. As a separate signature initiative, Disney will collaborate with Meadham Kirchhoff and the result of this relation will also be presented at their Spring/Summer 2013 show.

After the fashion show, the items will be auctioned at eBay to support the BFC/Bazaar Fashion Arts Foundation, a British Fashion Council that supports creative industries and fashion innovations. For eBay it’s a part of the campaign supporting fashion design talent. Disney is also tapping influential bloggers and beauty brands to highlight the project and collection.

«Minnie Mouse and her unique style continue to inspire fans across the world. We’re thrilled to collaborate with such visionaries to create these one-off designs. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style which is why she is as relevant today as the day she first appeared on the fashion scene», commented Marc Low, vice president of Fashion and Home for The Walt Disney Company EMEA.

Currently, Disney is developing a theme-park based on the 2009 hit film Avatar, which is due to open in 2017.