Taking care of ecology, BMW North America has launched the ‘X1 Restore the Outdoors’ social media program in Seattle to involve Facebook fans to give ‘like’ for its environmental program. 

Photo: X1 Restore the Outdoors, from Facebook, clickable

For each like BMW will donate a buck to the specific outdoor place including parks, beaches, forests and recreational locations across the country to help maintain them. The program will run through September 10.

The new red X1 will travel through the country, stop at 12 predetermined locations and snap a photo to be uploaded to Facebook. For ‘likes’ the Instagram photo receives, BMW will donate, up to $10,000 for each location.

“So many people want to give back to our local communities and help protect and restore our natural habitat, but either don’t have the time or don’t know how best to contribute,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “With the X1Restore the Outdoors program and the help of our fans, we can give back to some of the places we love, with a simple ‘Like’.”

The locations are: Discovery Park Seattle, WA; Forest Park Portland, OR; Redwood National Forest San Francisco, CA; Topanga State Park Los Angeles, CA; Red Rock Canyon Las Vegas, NV; Indiana Dunes Chicago, IL; White Rock Lake State Park Dallas, TX; Sam Houston National Forest Houston, TX; Oleta River State Park Miami, FL; Sweetwater Creek State Park Atlanta, GA; River Bend Park Washington, D.C. and Tompkins Square Park New York, NY.

This is a part of promotion of the all-new BMW X1, which hit theUnited Statesthis fall.  The robust and sporty yet compact model is the first sub-compact Sport Activity Vehicle that builds on the success of the first generation.

In San Francisco, BMW has recently launched new traffic solution ParkNow and continues to roll out DriveNow, a premium electric car-sharing service.