Bombay Sapphire has launched of a series of digital tools and rewards to help 2012 Tribeca Film Festival (TFF) visitors to navigate easily through the festival, which runs April 18 to 29.

Photo: Bombay Sapphire Tribeca maps, from tribecafilm.com

The alcohol brand has produced the TFF interactive map based on Google Maps to provide festival attendees with venue information, show times, select restaurant and bar locations, and more. The tools can b accessed through Bombay Sapphire Facebook page and TFF web site.  Bombay Sapphire also gives consumers the chance to enter and win an opportunity to attend The Avengers and TFF closing night party where they can meet the stars of the film.

Additionally, visitors can use a new Foursquare application during the Festival to let their friends know exactly which films they are screening throughout the festival. Users are invited to check in on Foursquare to specific events at each location to unlock the Tribeca Film Festival 2012 Foursquare badge which allows them ticket deals, Bombay Sapphire Gin Drink Features, and a gift with purchase on Tribeca Film Festival merchandise at and around the Festival.

«We are delighted to sponsor the Tribeca Film Festival and collaborate on these innovative initiatives,» said Giles Woodyer, vice president, brand managing director, House of Bombay. «In the Bombay Sapphire brand’s inaugural year as a signature sponsor, it’s rewarding to have a hand in providing attendees with an exciting, new way to capitalize on festival activity.»

Earlier this year, Bombay Sapphire collaborated with the New York-based design company Barking Irons to create a portable bar in a soft pebbled leather case to carry all necessary tools and products to create the best Bombay Sapphire cocktails.