Loyd Grossman, the UK’s number one premium cooking sauce range, has been rebranded by leading entrepreneurial and creative branding agency, 1HQ.The new designs have been inspired by Loyd Grossman’s knowledge and passion for food and are supported by the new strapline ‘Share a Lifetime’s Passion’. The project spans all 46 skus in the range including jars and pouches across the Italian, Indian, Mexican and Thai sub ranges. The key to the pack design is the clear, modern communication of the brand name and flavour, and the increased focus on real food values through the food photography that demonstrates Loyd’s belief that special ingredients bring a twist to his sauces.

A spokesperson for 1HQ says, “The redesign of Loyd Grossman’s sauces resulted from a desire to remind foodies of Loyd’s passion for food and the special care he takes with all his products. Loyd is so well known throughout the industry as being passionate about food and we wanted to ignite the same passion in every single consumer. ”

‘Loyd Grossman’s sauces are all about premium quality products that are inspired by Loyd’s lifetime of experiences and his passion for food. The new packaging communicates this quality and taste, and will be an essential element in the future growth of the brand’ says Joanne Marshall of Premier Foods.

1HQ explain, “We are confident that our newly revamped product range will lead to a greater consumer appetite for the sauces, and will help the range continue to considerably grow its share in the market.”