Nissan has partnered with Lonely Planet to create a micro-website for promotion of its new Qashqai crossover vehicle. The auto manufacturer created a virtual place where they can learn more about points of interested in the major cities of the country, Cardiff, London, Liverpool, Belfast and Glasgow.
The campaign features information about various areas of the city life, like music, culture, shopping and cool. After choosing the theme and entering personal information, the visitors get detailed information on where to go and what to see. The aim of the campaign developed by the Tullo Marshall Warren agency is to show how the auto, which will appear on the British auto-market in March, can blend with the urban environment. The «postcard» can also be sent to an off-line address.
“Teaming up with Lonely Planet was a natural step for the launch of the new QASHQAI. QASHQAI is already a success, but this adds to the depth and customer involvement to make this an even greater commercial success,” says Yasmin Al Jeboury, Nissan GB’s CRM Manager