One million gallons of water is to be saved if men in the USA will not be shaving from May 17 till June 5, World Environment Day states Budweiser. Each shave they skip saves up to five gallons of water. This is a part of the Grow One. Save a Million. program by Budweiser that promotes water conservation.

Photo:www.stlouis.cbslocal.com

Consumers of the full legal age can ‘like’ the initiative on Facebook. The page also features a daily tracker of the gallons saved to date. All participants are welcome to commit from a few days to multiple weeks. Ladies can help by sharing information among male friends.

«Water is a key ingredient in the brewing of Budweiser and all our beers, which is why water conservation is a priority both inside and outside our breweries,» said Kathy Casso, vice president of Corporate Social Responsibility at Anheuser-Busch. «In the past three years alone, our 12 U.S. breweries have reduced water use by 34 percent. Additionally, our employees and their families take action by volunteering to participate in local river cleanup projects in communities across the country.»

Last year more than 1,200 employees from Budweiser brewer Anheuser-Busch skipped shaving for one week prior to World Environment Day, which helped to save about 42,000 gallons of water. This year, Budweiser impels everybody to join the effort.

The initiative reminds of the recent Levi’s water saving project which also used Facebook for interaction.