burn announced a global marketing partnership with Grammy Award-winning artist, producer and DJ, David Guetta. The drink, now available in more than 80 countries, chose to align with Guetta, who represents a movement that embodies ambition, self-expression, tireless energy and purposeful creativity because of shared brand values.
Both Guetta and burn believe in inspiring action with those who want to leave their creative mark on the world 24/7. Through this special partnership, Guetta’s legions of fans will get unique insight into what drives and motivates Guetta to act on his ambition and have opportunities to win concert tickets and access to intimate, once-in-a-lifetime experiences.
Throughout the year burn will also fuel Guetta’s ‘F*** Me I’m Famous’ (FMIF) events, among the most energetic and sought after nightlife events first held in Ibiza. A specially designed collector’s edition package of burn will be created for FMIF events. The package will be used to sample burn at these parties around the world and in other promotional activities.
“Music has always moved individuals, inspiring creative expression and creating shared experiences,” said Emmanuel Seuge, group director, worldwide sports and entertainment marketing, The Coca-Cola Company. “The vision of burn and Guetta is to fuel the passion to be bold, ambitious and fearless. Guetta is the perfect partner for that. What will unfold over the next two years we hope will entice Guetta fans to join the burn revolution.”
burn also will collaborate with Guetta to produce a full-length documentary-style film that gives fans a first-time look at Guetta’s life behind the scenes, revealing the private moments and experiences that fuel his drive, ambition and creative success.
David is always looking to discover new talent and create opportunities for others to follow their ambition. As part of the collaboration, burn studios and Guetta will initiate a project to allow fresh, new producers to get their music heard through a competition to be introduced during the course of the partnership.