ButterflyCannon have designed the packaging for the latest release in Glenmorangie’s award winning Private Edition range, Glenmorangie Artein. Artein is the Scots Gaelic for stone and stone is at the heart of this intriguing whisky’s story, fragrant taste and the elegant design.

There is a strong relationship between Glenmorangie the brand and stone; Glenmorangie’s exquisite emblem derives from the ancient Cadboll Stone, an impressive Pictish stone carving that stands a stone’s throw from Glenmorangie House on the shores of the (Dornoch) Cromarty Firth. Glenmorangie’s crystal clear Tarlogie spring water, the start point of all Glenmorangie Malt Whisky, has been filtered for many generations through the local terroir’s limestone and sandstone strata. This gives the water unique mineral qualities, influencing every drop of whisky produced at the distillery.

Photo: Glenmorangie Artein packaging

Glenmorangie Artein is a wonderful assemblage of 15 Years and older Glenmorangie whisky, extra matured in ‘Super Tuscan’ wine casks. Exceptional wine produced and distinguished by the stony foundation of the beautiful Tuscan hills. The design has celebrated this Private Edition’s special relationship with stone.

“The design physically reflects the texture of stone used across stone carvings for many centuries. The team referenced the Cadboll stone through the intricate emboss of its central panel and skilled Italian masonry through the Brand mark’s Roman typography. The contrasting colours represent the hard stone and the warmth of the ruby liquid. An intriguing design for an intriguing whisky,” says Jon Davies, Creative Director ButterflyCannon.

“ButterflyCannon managed to capture all aspects of the product’s story, bringing them to life through the packaging, leaflet and point of sale materials. The design continues the elegant tradition of Glenmorangie’s Private Edition range,” comments Anne Phillips, Senior Brand Manager, Glenmorangie.

Glenmorangie Artein will be available internationally from February 2012.