Campbell Soup Company is teaming up with the American Heart Association’s Go Red For Women movement for the fifth consecutive year of its signature ‘AdDress Your Heart’ campaign. The aim is to help mobilize all women—especially moms—to take action against this preventable disease, the number one killer of women in America.
Campbell is partnering with two inspiring moms, Monica Potter, a real-life mother of three, who plays a mom on NBC’s Parenthood, and NFL mom Deborah Johnson, to address their hearts and help others do the same by telling their stories on video at CampbellsAdDressYourHeart.com. Both Potter and Johnson have been personally affected by heart disease—which claimed the lives of Potter’s father and both of Johnson’s grandmothers. To further the cause, they’re also asking people to watch and share the videos. For every video viewed through March 31, 2011, Campbell will make a $1 donation to the American Heart Association’s Go Red For Women movement, up to $625,000.
Campbell Soup Company is committed to promoting heart health through the products it makes and the causes it supports. In addition to donating more than $3.6 million by 2012 and reaching more than 330 million people so far through the ‘AdDress Your Heart’ campaign with information about the cause, Campbell also offers more than 100 convenient, great-tasting products that fit into a heart-healthy lifestyle.
In honor of American Heart Month, Potter and Johnson will walk the red carpet at the Woman’s Day Red Dress Awards on February 8 in New York City in one-of-a-kind Campbell red dresses designed by Project Runway Season 6 winner Irina Shabayeva. Potter and Johnson’s Campbell red dresses will combine the symbol of women’s heart health – the red dress – with iconic Campbell imagery. Shabayeva’s designs have received high praise in the fashion world, and Campbell has a long-standing fashion tradition, from the red dresses featured in ads from the 1920s to the classic Campbell paper dress of the 1960s to contemporary dresses by leading fashion designers for the AdDress Your Heart program over the past five years.