Brand design consultancy Elmwood has revealed an exciting new identity for the men’s grooming AXE/Lynx range, while another well-known design and innovation company Seymourpowell has designed the bottle for it, “Icon2.” The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design. The designers were approached with a task to communicate the humour, sexual attraction and masculinity AXE’s ethos using a playful, eye-catching and visual language.
Category Archive: Design
The sportswear major brand Nike teamed up with the independent Japanese artist Yuko Kanatani for the Tight of the Moment project, that merges athletic performance and offbeat artistic philosophy. Together, they’ve created a capsule collection that includes NTM-Magical Kaleidoscope tights and a bra with a pattern that highlights the key heating and cooling zones of a body in action.
ABSOLUT is launching a new vodka flavor and bottle inspired by the unique visual language of Latin America. The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals. The design of the new bottle was created by Brazilian graphic novel artist and writer Rafael Grampá, who is collaborating with the vodka brand on its ongoing Transform Today campaign.
Seed and Bean, the UK’s most ethical chocolate brand, as voted by the Good Shopper Guide in 2012-2013, relaunches with a bright and eye-catching look that mirrors the label’s “magic, creativity and passionate personality.” The rebranding has been carried out by Family (and friends), which has developed the new design along with the new message of the chocolate brand with an organic and Fairtrade background.