Unlike many «marketing innovations» created to sell more of a mediocre product by some global corporations, these three truly innovative projects have already brought measurable change to their respective communities.
Category Archive: Trends
The American head office of Ogilvy CommonHealth, the team of health-related trends analysts, has released a new report «Wearable Technology Futures 2020: A New Path for Public Health?» that looks at potential of the much-discussed wearable devices, such as Jawbone, Fitbit and others, to improve the level of public health—specifically, in the U.S.
With the rise of environmental education at all levels and social justice movements globally, we all strive to be ethical consumers and eliminate the feeling of guilt. However, many of us are too busy (or lazy) to change our lifestyle and «make the world a better place»—instead, we expect brands to do so, offering us some simple and easy-to-employ patterns of guilt-free consumption.
Traditionally, at the end of each year the research firm JWT Intelligence releases the list of Top 100 Things to Watch for the coming 12 months. While in 2013 the most trending topics were the rise of «appcessories,» peer-to-peer partnerships, detoxification and mindful living, in 2014 we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging.