Wrigley‘s Orbit, the chewing gum brand, has launched the first spot “The Prom Date” from the “Gum Dirty” series developed by Ben Silverman’s IAC-owned studio Electus and DumbDumb, which is owned and run by actors Will Arnett and Jason Bateman. The set of shorts is all about bizarre situations and the way Orbit changes the attitude of people who are in a tight spot.
Category Archive: Social Media
The pioneer spirit of Levi’s cannot be better epitomized than by top innovators in the field of music. That is precisely what Levi’s intends with their launch of «Levi’s® Pioneer Sessions: The Revival Recordings,» an innovative campaign embodying the music spirit of the denim giant with a diverse group of musicians of the same characteristic.
With FIFA World Cup 2010 due to kick off in a couple of days, Adidas has launched a new advertising campaign “The Quest” premiering with a television commercial with the likeness of a movie trailer. The interactive campaign is an extension of the 2009 Adidas campaign “Spark” that featured superstar footballers Lionel Messi and Zinedine Zidane.