Nike, Inc. and Arsene Wenger, Manager of Arsenal FC, launch “The Chance,” a global search for talented footballers to join the Nike Academy, a high performance training program, supported by the Premier League in England.

The Nike Academy offers non-contract players unattached to professional clubs a chance to enter the professional game through world-class coaching and games against elite academies and professional reserve teams. Since the academy’s start in 2009, eight players in the UK have received professional contracts.

“The Chance” marks the next stage of Nike’s “Write the Future” campaign, where some of the world’s best players including Ronaldo, Didier Drogba and Wayne Rooney feature in a short film about iconic game moments where headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

Players can register for “The Chance” at nikefootball.com, where they can use digital assets to create custom campaign materials that build on the inspiration behind “Write the Future.” To support their bid, prospects can insert their image into a video that shows what their future might look like if they won “The Chance” complete with celebrity style pop culture moments. Entrants will also create a Facebook fan page to generate awareness and campaign support to get noticed.

The best 100 players from around the world are selected by Nike through Nike Elite Training events, the Nike City Cup, happening in 32 cities, as well as exposure through the digital platform. They will then be invited to a final trial in England, where they will compete for one of eight international places in the Nike Academy. These eight will have all their expenses paid to live in the UK for a year starting in July 2011 and be a full-time member of the Nike Academy.