As part of Internet Week NY, PepsiCo is exploring a new initiative to communicate with consumers through its products. PepsiCo will share custom content on the social impact of PepsiCo products which will be accessible by scanning a bar code with a “bar code” reader smartphone application.

By exploring how a Universal Product has the potential to be a “Universal Purpose Code,” PepsiCo believes there is an opportunity to deliver consumers the information that matters to them, while creating a two-way dialogue between PepsiCo and consumers.

PepsiCo is running a pilot of this idea at Internet Week, powered by Stickybits, a start-up technology that brings digital content to real-world objects through barcode scanning. This collaboration marks the first-ever branded page experience or “official bits” for Stickybits. To advance this technology, PepsiCo is assembling a council of leaders in social responsibility and social media—led by digital influencer Gary Vaynerchuk—to explore the potential of the Universal Purpose Code concept.

How To Get Involved

1. Download the Stickybits app on your iPhone or Android-based phone

2. Scan the barcode on a PepsiCo product

3. View videos and links about the social impact of the brand and the company

4. Upload your own videos, photos, links and comments about PepsiCo, its products and the social and environmental impact.